We've got two Kias (kids' cars). They're good for the money... until they hit about 100k miles. Then plan on spending a lot of money to keep them running. We won't buy Kia again.
Speaking as a 3-time Subie owner (WRX, STI, and now Outback)... the Outback is built for what we call "soft-roading." It is a true AWD, which can't be said for almost all others CLAIMING to be "all wheel drive." It is not an off-road 4X4. But in rain, sand, mud, snow.... fantastic.
My WRX and STI, on the other hand, were real-deal track performance monsters (that could accommodate a baby seat in the back!). Bang for the buck, nothing could touch them on the track. And for 3x - 4x the money... not much could touch them.
Unfortunately, CAFE standards eliminated the STI from the US market. And the WRX has been "gentrified" to the point of being more of a luxury sedan with all the creature comforts... than a bare-bones performance sports sedan. It doesn't even look like a proper "WRX" anymore.