Woke CEO Julie Masino gets the axe. New CEO also helms Outback, so maybe he'll get them back in their lane.
Julie has a degree in Communications. The internet says this is exactly what a CEO needs as they are not hands on, but 90% of what they do is persuade, negotiate, and motivate. Sounds like the skill set of a used car salesman.
And none of those skills seemed to help her in the rebranding of CB, actually just the opposite.
Blue collar America does not look at their breakfast through the same lens as you Julie. They don't want the store sanitized to look like a new McDonald's inside and pay for the remodel with smaller portion sizes and higher menu prices.
When I worked at the car dealership many years ago, they hired a new body shop manager. This was a small body shop, so he was also the crash estimator. Writing crash estimates is not something you learn in a couple days, and back then, no computer assistance. You got out the estimator's handbook and wrote it up piece by piece, labor op by labor op.
So, long story shorter, I'm talking to the boss's son who is the General Manager. I ask him about the new guy. He says he previously worked at a local plant that manufactured electric meters. I asked him does he know anything about body work, because I would be getting his crash estimates to order parts from.
He looks at me like that was the dumbest question he ever heard and says, "You don't need to know anything about it to manage it."
Now I might agree if you're talking the manager of a Dollar General, but this is a little different.
Julian eventually got squared away, but there was a learning curve, and I had to suffer through it with him. One of those "you don't realize how much you don't know" situations.
So, Julie will move on and most likely land another upper management gig with a big corporation with a 6-figure salary even though she face planted at CB. The question is will she learn from this and not repeat the same mistake or blow it off and push ahead with the woke warrior agenda? In the end, I don't really care.
Julie has a degree in Communications. The internet says this is exactly what a CEO needs as they are not hands on, but 90% of what they do is persuade, negotiate, and motivate. Sounds like the skill set of a used car salesman.
And none of those skills seemed to help her in the rebranding of CB, actually just the opposite.
Blue collar America does not look at their breakfast through the same lens as you Julie. They don't want the store sanitized to look like a new McDonald's inside and pay for the remodel with smaller portion sizes and higher menu prices.
When I worked at the car dealership many years ago, they hired a new body shop manager. This was a small body shop, so he was also the crash estimator. Writing crash estimates is not something you learn in a couple days, and back then, no computer assistance. You got out the estimator's handbook and wrote it up piece by piece, labor op by labor op.
So, long story shorter, I'm talking to the boss's son who is the General Manager. I ask him about the new guy. He says he previously worked at a local plant that manufactured electric meters. I asked him does he know anything about body work, because I would be getting his crash estimates to order parts from.
He looks at me like that was the dumbest question he ever heard and says, "You don't need to know anything about it to manage it."
Now I might agree if you're talking the manager of a Dollar General, but this is a little different.
Julian eventually got squared away, but there was a learning curve, and I had to suffer through it with him. One of those "you don't realize how much you don't know" situations.
So, Julie will move on and most likely land another upper management gig with a big corporation with a 6-figure salary even though she face planted at CB. The question is will she learn from this and not repeat the same mistake or blow it off and push ahead with the woke warrior agenda? In the end, I don't really care.
