Did a little searching. Here's what I found.
There are only three battery manufacturers now in the US that make the automotive batteries for everyone.
Listed best to worst.
Keep in mind that all brands by the same maker are not created equal.
East Penn made Everstart is not the same as a Deka or NAPA. East Penn makes the battery to Walmart specs to hit the desired price point. But an East Penn Everstart is going to be better than a Clarios Everstart. Batteries are heavy and expensive to ship. This may be why some Walmart/NAPA/O'Reilly's get one brand over the other if distance offsets cost. Walmart, NAPA, and O’Reilly sometimes switch suppliers depending on distribution center.
East Penn Manufacturing
They make the following brands:
Deka (their own brand)
NAPA Legend Premium
NAPA AGM
O'Reilly Super Start Premium AGM
Everstart (Walmart) depending on region
Duracell Automotive (Sam's Club)
CarQuest Premium
Advance Auto (some regions)
Clarios (formerly Johnson Controls) This is the largest battery maker.
They make the following brands:
Everstart (Walmart) most models
Interstate
Diehard
Motorcraft (Ford OEM)
AC Delco (GM OEM)
Duralast
Kirkland
Champion
Exide
They make the following brands:
Exide (their own brand)
Autozone
Tractor Supply
Some rural market private labels
Bottom line.
If you want the best battery, buy one that is made by East Penn.
Look for plant codes starting with:
These will be stamped into the battery case.
Or simply buy:
- DEKA
- NAPA Legend Premium
- Duracell AGM (Sam’s Club)
These are all East Penn.
This is not to say that the Clarios batteries are bad. The 7 y.o. Everstart in the Kia is a Johnson Controls battery.